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Autor:
Mosler, Hans-Joachim; Martens, Thomas:

Titel:
Designing environmental campaigns using agent-based simulations:
Strategies for changing environmental attitudes.

Quelle:
In: Journal of Environmental Management, 88 (2008) 4 , S. 805-816

Sprache:
Englisch

Dokumenttyp:
Zeitschriftenaufsatz; Zeitschriftenaufsatz/referiert,statusäquivalent

Schlagwörter:
Umwelt, Umweltschutz, Einstellungsänderung, Strategie, Computersimulation


Abstract(englisch):
Agent-based computer simulation was used to create artificial communities in which each individual was constructed according to the principles of the elaboration likelihood model of Petty and Cacioppo [ 1986. The elaboration likelihood model of persuasion. In: Berkowitz, L. ( Ed.), Advances in Experimental Social Psychology. Academic Press, New York, NY, pp. 123-205]. Campaigning strategies and community characteristics were varied systematically to understand and test their impact on attitudes towards environmental protection. The results show that strong arguments influence a green (environmentally concerned) population with many contacts most effectively, while peripheral cues have the greatest impact on a non-green population with fewer contacts. Overall, deeper information scrutiny increases the impact of strong arguments but is especially important for convincing green populations. Campaigns involving person- to-person communication are superior to mass-media campaigns because they can be adapted to recipients' characteristics. (DIPF/Autor)


DIPF-Abteilung:
Bildungsqualität und Evaluation

Notizen:

last modified Nov 11, 2016